A man ran into a friend on the street one day and asked his friend if he was still in the junk business. His friend smiled and said, “No, I’m an antique dealer.” His friend asked, “How did you get into that line of work?” “Oh, it was easy. I just changed the sign on my store from junk to antiques.”
Take a look at today’s job market and you’ll see that how you are perceived has a lot to do with your marketability and perceived value. Packaging is important! Go to a grocery store and notice that most people will not buy a can of corn that is dented even though the contents are fine. Perception is reality.
Consider this true story: A violin player played in a Washington, DC metro station for 45 minutes. During that time, 2000 people walked through the station, most of them on their way…
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