I can’t tell you how many times I’ve heard from my clients, “I can’t sell myself. I just can’t brag.” I understand their consternation, yet I can’t feign sympathy. This would be a disservice to them. What they need is positive reinforcement.
There are two undeniable truths. First, if you don’t sell yourself, no one will. It’s like waiting for Prince Charming to arrive or waiting for a job to jump in your lap, both of which aren’t going to happen.
Second, no one is asking you to brag, not even the employer. He’s asking you to promote your accomplishments and relate your skills to the job at hand. No one likes a braggart.
So how do you sell yourself? Selling yourself is going to involve developing a campaign that requires you to use your verbal and written communication skills.
Your résumé. Most believe, understandingly so, that your…
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